Rosie's gran Valerie celebrating her 80th birthday with a drink and a butterfly cake

Our story

Named after my gran

Valerie started with a sewing machine my gran gave me when I was little.

“Gran is always living her best life, and she always knows exactly what she wants.”

Rosie, on the Valerie behind Valerie

When I was little, my gran Valerie gave me my first sewing machine. I've been sewing ever since. I've made all sorts of clothes over the years, and for a long time I made lingerie one piece at a time for anyone who asked.

I loved getting to know each person and making something that actually fit them. Valerie is my way of doing that for more people. Everything is still made to order in my studio in Pōneke, in organic cotton, in sizes 6 to 30 and cups A to JJ.

I named it after Gran because of how she lives, and I'd love for you to feel a bit like her in your Valerie pieces. If you've ever struggled to find lingerie that fits, I made this for you.

Thanks so much for being here. It means a lot every time someone orders, or just sends a message to say hi.

Rosie xx

Founder and head sewer, Pōneke

2.5% of every sale goes to Wellington Women's House. Read more