Keely bra

Rated 4.4 out of 5 from 9 reviews
$125.00
ColorShades of Lavender
Cup size
Band size

Usually ships in 5 to 7 days

Sewn by hand in our Pōneke studio
Free NZ shipping over $150
Made just for you, so please check your size first. Anything faulty, we'll always refund or replace.
Details

Handmade to order in our Wellington studio, usually ships in 5–7 days.

She won't make it to the lingerie drawer.

More likely flung lovingly over your chair after another long day of not thinking about your bra once. The Keely is wire-free, drama-free, and built for the kind of support that doesn't ask anything of you in return. Soft organic cotton spandex and stretch mesh move with you all day, while a flexible underbust elastic does the heavy lifting, literally, without a single poke or dig.

Why you'll love Keely:

  • Wire-free with underbust elastic that gives you real, underwire-like lift without the discomfort
  • Soft organic cotton spandex that breathes and moves like it was made for you, because it was
  • Stretch mesh panels for natural shape without any pressure
  • OEKO-TEX Standard 100 certified, no nasties ever
  • Made for sizes 6 to 30, A-JJ, because real support should be for everyone
  • The bra you forget you're wearing, until someone asks where you got it
Fabric and care
  • 95% organic cotton, 5% spandex
  • Labels made from 100% cotton
  • Gentle machine wash at 30°C in a laundry bag, or hand wash
  • Do not tumble dry

Made to order

From our studio to your chair

  1. You order

    Choose your style, colour and size.

  2. We cut and sew

    Your piece is made by hand in our Pōneke studio.

  3. Made just for you

    Nothing is pre-made, so your piece takes a little longer than off-the-shelf lingerie.

  4. It's on its way

    You'll get an email with tracking once it ships.

Reviews

Don't just take our word for it

Rated 4.4 out of 5 from 9 reviews

Customer Reviews

Based on 9 reviews
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(6)
22%
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11%
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A
Anonymous

This is seriously the most comfy bra I own so love it from that point of view. Sadly it’s not a perfect fit. Purchased 8F but as I’m petite and curvy with lots of projection and narrow shoulders there’s a couple of issues. Cup height is too high meaning there’s fabric up my shoulders and the straps are too wide set meaning the wee metal rings flip sideways.This is not a bra failure, it’s a style mismatch with me shape. If you are narrow shouldered and need lots of projection it might not be the right cut for you.
I do highly recommend the brand as great customer service, beautiful and well made. Hopefully the do another style one day which may work for people like me.

A
Anonymous

Got this bra and it wasn't perfect but Rosie is making it so which is the best customer service I've ever had.

A
Anonymous

Beautiful bra but I had the dreaded over boob bulge despite it being the same size as a previous one I ordered. Sad as I wanted to love it.

S
Sara

Lovely colours and beautiful shape. Comfortable and great for everyday wear. Gonna order a bunch of them. Love the fit!

k
katrina

this bra has done it all for me! from keeping me comfortable sitting in the office all day, to keeping me supported out at music festivals.

a great bra for anyone who values quality! great materials and true to size