She won't make it to the lingerie drawer. More likely flung lovingly over your chair after another long day of not thinking about your bra once. The Keely Print Collection brings together the softness you already love with prints that feel like a little secret only you know about, tucked under your favourite shirt or peeking out on a slow Sunday morning.

Each print is chosen carefully and made in small runs from our Wellington studio, so the one you reach for feels a little bit special, a little bit yours. Wire-free, drama-free, and built for the kind of support that doesn't ask anything of you in return. Soft organic cotton spandex and stretch mesh move with you all day, while a flexible underbust elastic does the heavy lifting, literally, without a single poke or dig.

Why you'll love Keely in print:

• Limited-run prints made in small batches, so yours feels a little bit rare
• Wire-free with underbust elastic that gives you real, underwire-like lift without the discomfort
• Soft organic cotton spandex that breathes and moves like it was made for you, because it was
• Stretch mesh panels for natural shape without any pressure
• OEKO-TEX Standard 100 certified, no nasties ever
• The bra you forget you're wearing, until someone asks where you got it