I'm a G and it still holds me up! - Tina

"Got my undies and I LOVE them! I'll be telling all my friends about you!" - Nikki

Made to order — handcrafted just for you

9 reviews

$117.00 NZD

She won't make it to the lingerie drawer.

More likely flung lovingly over your chair after another long day of not thinking about your bra once. The Keely is wire-free, drama-free, and built for the kind of support that doesn't ask anything of you in return. Soft organic cotton spandex and stretch mesh move with you all day, while a flexible underbust elastic does the heavy lifting, literally, without a single poke or dig.

Why you'll love Keely:

  • Wire-free with underbust elastic that gives you real, underwire-like lift without the discomfort
  • Soft organic cotton spandex that breathes and moves like it was made for you, because it was
  • Stretch mesh panels for natural shape without any pressure
  • OEKO-TEX Standard 100 certified, no nasties ever
  • The bra you forget you're wearing, until someone asks where you got it
ColorShades of Lavender
Cup size
Need help with sizing? Click here!
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95% organic cottonBreathable, soft, skin-kind
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Made in PōnekeHandcrafted locally & ethically
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Ships in 5–7 daysMade to order, just for you
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Need sizing help?We love helping, just ask
A note on returns. Because every piece is made just for you, we can't offer refunds for incorrect sizing - so please measure up first! If anything arrives faulty, we'll always refund or replace it, no questions. Sizing help here →
01

Only the best materials

Organic cotton that's soft, breathable, and built to last. Lingerie that does its job without you even knowing it's there.

02

Made locally and ethically

Every piece is handcrafted in our Poneke studio. We know exactly who made your undies and they were paid fairly.

03

Comfy and supportive

Designed for real bodies in sizes 6 to 30. Because good undies shouldn't be gatekept.

Keely bra
  • 95% organic cotton, 5% spandex
  • Labels made from 100% cotton
  • Gentle machine wash 30°C in a laundry bag or hand wash
  • Do not tumble dry